Privacy Policy

Who We Are

Softwater Software provides local SEO and digital marketing services to small businesses. This privacy policy explains how we collect, use, and protect your information when you use our services or visit our website.

Questions about this policy? Email us at andrew@softwatersoftware.com.

Information We Collect

Information You Give Us

• Name, business name, phone number, email address
• Business address and service area information
• Website login credentials (when managing your site)
• Google Business Profile access (when optimizing your profile)
• Payment and billing information
• Any other information you provide when requesting services

Information We Collect Automatically

• Website analytics (pages visited, time on site, device type)
• IP address and browser information
• Cookies and similar tracking technologies

Information We Collect About Your Business

• Competitor analysis data
• Ranking positions and search visibility
• Website performance metrics
• Review and reputation data from public sources
• Citation and directory listing information

Communication Consent

By providing your email address, phone number, or other contact information through any form on our website, you are explicitly consenting to receive communications from Softwater Software via:

• Email
• Voice call (phone calls)
• SMS text messaging

These communications may include responses to your inquiries, service updates, account information, marketing messages, and promotional offers.

You can opt out at any time by replying "STOP" to any SMS message, clicking "unsubscribe" in any email, or contacting us at andrew@softwatersoftware.com.

Opting out of marketing communications will not affect transactional messages related to services you have purchased (such as invoices or service updates).

How We Use Your Information

We use your information to:

• Deliver the SEO and marketing services you purchased
• Optimize your Google Business Profile and website
• Track your rankings and provide performance reports
• Communicate with you about your account and services
• Process payments and send invoices
• Send marketing communications (if you haven't opted out)
• Improve our services and develop new offerings
• Comply with legal obligations

We do not:

• Sell your personal information to third parties
• Share your business data with competitors
• Use your information for purposes unrelated to our services

Information We Share

Service Providers

We share limited information with tools and platforms necessary to deliver our services: payment processors, email and SMS providers, analytics tools, and SEO platforms.

Legal Requirements

We may disclose information if required by law, subpoena, or to protect our legal rights.

Business Transfers

If Softwater Software is acquired or merged, your information may transfer to the new owner.

With Your Consent

We'll share information with third parties when you explicitly authorize us to do so.

Data Security

We use industry-standard security measures to protect your information:

• Encrypted data transmission (SSL/TLS)
• Secure password-protected accounts
• Limited employee access to sensitive data
• Regular security audits and updates

No internet transmission is 100% secure. While we take reasonable precautions, we cannot guarantee absolute security.

Data Retention

We keep your information for as long as you maintain an active account, as required to provide services, or as needed for legal and business compliance.

When you cancel services, we'll retain basic contact and payment information for tax and legal compliance, but will delete detailed business data within 90 days unless you request otherwise.

Your Rights

You have the right to:

• Access the personal information we hold about you
• Request corrections to inaccurate information
• Request deletion of your information (with some legal exceptions)
• Opt out of marketing communications (email, SMS, and phone calls)
• Export your data in a portable format
• Revoke consent for data processing

To exercise these rights, contact us at andrew@softwatersoftware.com.

Cookies and Tracking

Our website uses cookies to remember your preferences, analyze traffic, and improve user experience. You can disable cookies in your browser settings, but some website features may not work properly.

We use Google Analytics and similar tools that place cookies on your device. These services have their own privacy policies.

Third-Party Links

Our website may link to other sites. We're not responsible for the privacy practices of external websites. Read their privacy policies before providing information.

Children's Privacy

Our services are designed for businesses, not children. We don't knowingly collect information from anyone under 13. If you believe we've collected information from a child, contact us immediately.

California Privacy Rights (CCPA)

If you're a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to know what personal information we collect
• Right to know if we sell or disclose personal information
• Right to opt out of sale of personal information
• Right to deletion of personal information
• Right to non-discrimination for exercising your rights

We do not sell personal information. To exercise CCPA rights, contact us at andrew@softwatersoftware.com.

Changes to This Policy

We may update this privacy policy periodically. When we make material changes, we'll notify you via email or website notice. Continued use of our services after changes constitutes acceptance of the updated policy.

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